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My Philosophy
As
a patient, I’d want to know as much about my surgeon as
possible: So it’s appropriate to open with an overview
of my philosophy and how it directly affects my practice.
First and foremost, I emphasize safety, since
all cosmetic surgery is elective. While cosmetic surgery is
viewed by many patients as not as serious as “other
surgery,” the bottom line is simple; success is achieved
only by approaching surgery in the most professional manner
and prioritizing issues appropriately. Each patient’s
medical history must be scrutinized and every medical
condition must be considered prior to surgery; evaluation of
the patients’ medical history is always the first priority
during the initial consultation. Once all medical issues
have been addressed, then we can enthusiastically tackle
your cosmetic concerns.
I apologize in advance for any delay in actually getting
an appointment: I’ve been blessed with a
busy schedule. I love surgery, but hate to disappoint people
who do not want to wait. I try to maintain balance in my
life by insuring that I have enough time to maximize
excellent care for my surgical patients.
Because I want to be home with my family in the evenings, my
goal is to finish my surgical schedule by mid to late
afternoon. This allows me enough of a time after surgery to
finish up in the office by seeing any surgical patient who
needs to be seen, handle the ever-pressing administrative
duties, and get home by a reasonable time. While this
strategy may occasionally pose scheduling difficulties, my
patients can take comfort in knowing that I show up each day
refreshed, alert and ready for surgery. Although there may
be a slight bottleneck to get in to see me, once a patient
is seen and surgery is scheduled, there’s open communication
and time available to have your needs met.
At this point in my career, surgery is
second nature to me: However, for my patients, I realize
that it may be the most frightening experience they’ll ever
go through. I do not take any aspect of the experience for
granted and never want to approach any operation as
“routine.” I never forget that complications may occur with
any operation, and it is my job to minimize them while
maximizing the results. This balance defines the art of
surgery, and it’s something all good surgeons take very
seriously. If any surgeon tells you they don’t have
complications, then beware! This leaves only two possible
explanations: They’re either misleading you or they aren’t
performing any surgery.
The consultation should never be a pressure situation:
Many patients are understandably nervous, but I never lose
sight of the fact that every cosmetic surgery is elective.
You, the patient, are always in the driver’s seat. My job is
to explain the benefits of the operation against all of the
potential hazards and complications.
Surgery is a serious business, and I’ve been blessed with a
successful practice and don’t feel the need to force the
issue and put pressure on a patient. I tell my patients that
the consultation should be compared to “walking through a
buffet food line”; my job is to describe the pros and cons
of each entrée so that they can make the most educated
decision about what they’re “putting on their plate”! I know
I’ve been successful when I can convert an unhealthy fear of
the unknown into a healthy respect of the known risks.
My patients come from many sources: As
the Plastic Surgery expert for
News 8 @
9/Good Morning Texas [seen weekdays from 9-10 am on
WFAA-TV/Channel 8 in Dallas], I enjoy a significantly higher
recognition factor than many of my peers. It’s a good deal
for everyone involved: I fully realize that not all viewers
interested in plastic surgery will come to our office as
there are many fine surgeons in Dallas. My goal is simply to
give honest information and advice about all areas of
Plastic Surgery. Potential patients can determine if my
communication, skills, personality and priorities might meet
their needs for a surgeon. If they do not come to our office
specifically, hopefully they are better informed to make an
educated choice concerning their procedure and their plastic
surgeon.
But the most telling and satisfying fact
about where my patients come from? They walk into my
office as a result of the most potent form of advertising in
any business: Word of mouth. It’s always a comfort for
patients to have a personal reference. I encourage those of
you who come to my practice from a source other than a
patient referral to feel free to openly ask to speak to my
patients and spend time looking at our book of before and
after photos, which speaks volumes about our success. In
fact, many members of my staff have had surgery themselves
and would be glad to give you first-hand information when
you come in for your consultation.
I’ve instructed them to make their responses a priority and
to be open and honest about the good and the bad, so that
every patient can get a clear understanding about their
potential surgical experience. Ask any question you like;
I’m certain that the more you know about me and my practice,
the more comfortable and confident you will be!
Every consultation includes a visit with one
of our aestheticians who specializes in optimizing your skin
itself: My primary focus remains surgery, but I’ve
discovered over the years that if cosmetic surgery can be
compared to art, then the better the canvas (skin), the
better the final painting (surgical outcome).
Skin care as we know it today is not classically taught in
medicine. As a result, skin care was not a priority in the
first few years of my practice. But as I began focusing my
research on laser surgery and started lecturing around the
world with many of the leading skin care researchers, I
discovered how excellent skin care can make a difference in
every patient. Proper skin care goes hand in hand with any
surgical procedure and greatly enhances results. For
example, I may perform a technically excellent facelift, but
if the patient has sun-damaged and weathered skin, then the
result may look “operated” as the “skin age” does not match
the “contour age”. On the other hand, we see many patients
who aren’t ready for surgery, but would benefit greatly from
skin care and/or the new non-ablative laser technology that
optimizes benefits while greatly minimizing downtime. For
many patients this approach buys time and even delays the
need for surgery. I hope you can plan your day in order to
find enough time to have a complete surgical and skin care
consultation.
After the consultation is finished, photos are taken by
our full time professional photographer: These photos
are critical to optimizing care and evaluating progress and
results. All of my patients are welcome to have a copy of
their professional before and after surgery photographs if
they so desire. All patients will visit my personal
assistant: Kurthene’s been with me since I opened my
practice 18 years ago; she does all surgical scheduling, as
well as discusses pricing and payment options. After my
consultation, I notify Kurthene of the proposed operative
plan that has been decided upon by the patient She assembles
the surgical, anesthesia, and facility fees to give you an
exact price quote before you leave our offices.
I’m proud of my team: Their mix of compassion and
professionalism, combined with excellent communication
skills, simply cannot be underestimated in the success of my
practice. It’s extremely important to me to maintain a
positive and fun--yet professional--atmosphere in the
office. I believe we have achieved that goal as exemplified
by the extremely low employee turnover rate and the
consistently positive comments we receive from our patients.
All procedures are performed in a fully accredited
facility, either
Dallas Day Surgery Center
or Baylor University Hospital: At
Dallas Day Surgery Center
overnight facilities are available and an overnight stay is
usually recommended in all but the most minor of surgeries
in order to maximize safety and convenience A Registered
Nurse is on the floor in the evening and through the night
to optimize care.
I made a conscious decision and had a plan in becoming a
plastic surgeon: I love the variety and the ability to
operate on any part of the human body and believe that we
have a unique ability to offer the complete cosmetic package
of services. I have purposely and diligently trained in
arguably the best and most challenging programs in the world
in order to be able to provide the full breadth of cosmetic
services. Such services would range from the simplest of
skin care treatments, to minimal downtime, non surgical
procedures, to both simple and complex laser procedures as
well as the most technically demanding of surgeries . By
being able to offer excellence in all of these cosmetic
areas, my desire is to have a patient for life. I don’t feel
obligated to “push” a certain procedure or eliminate any
options because of a lack of skill or knowledge. My training
has been paramount and I have “paid my dues” in order to be
able to offer the full breadth of cosmetic procedures but I
will recommend only what is appropriate for each specific
patient based on my professional opinion as well as the
patient’s desires. All treatment plans are
individually designed for each patient
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